Jim plays a key role within RS Bruce’s Crematorium Department, overseeing client relationships and driving new business development across the UK and Channel Islands. With a proactive, people-focused approach, he is responsible for expanding the company’s portfolio, identifying new opportunities, and ensuring a seamless service for existing partners. His role bridges both commercial and operational functions, from managing client communications and coordinating collections, to attending conferences, arranging trials, and overseeing the department’s workflow. Jim’s focus on clear communication, compliance, and customer service ensures the continued growth and strong reputation of RS Bruce’s cremation metal recycling programme.